The term digital marketing was first used in the 1990s. The digital age took off with the advent of the Internet and the development of the Web 1.0 platform. Digital marketing, also called online marketing, refers to all marketing efforts that take place on the Internet. Companies leverage digital channels, such as search engines, social media, email, and other websites, to connect with current and potential customers.
This also includes communication via text or multimedia messages. Improving brand awareness is important in digital marketing and marketing in general, because of its impact on brand perception and consumer decision-making. A study conducted in 2000 found that digital information was the most rapidly produced type of unique information, and that most text-based information was “born digital”. Whatever the case, it's easier to shape a digital marketing strategy after you've determined your company's most important objectives.
Digital marketing is the process of communicating the value of a product or service through electronic channels. The digital marketer usually focuses on a different key performance indicator (KPI) for each channel, so that they can properly measure the company's performance on each of them. An experienced inbound marketer might say that inbound marketing and digital marketing are practically the same, but there are some minor differences. The significant increase in inbound marketing can be attributed to the Internet largely in combination with other digital channels where content can be delivered to customers and prospects in a smoother manner, attracting customers rather than pressuring them to use a brand's service or buy a product.
In small businesses, a generalist could own many of the digital marketing tactics described above at the same time. As digital marketing depends on a technology that is constantly evolving and changing rapidly, the same characteristics should be expected from digital marketing developments and strategies. To create an online business, the cost of starting a business, writing blogs or writing articles, or using social media for marketing is lower than traditional marketing techniques. Digital marketing is the component of marketing that uses the Internet and online-based digital technologies, such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
If your business is business-to-consumer (B2C), depending on the price of your products, the goal of your digital marketing efforts is likely to attract people to your website and make them become customers without having to talk to a salesperson. In short, Pull digital marketing is characterized by consumers actively seeking marketing content, whereas digital push marketing occurs when marketers send messages without recipients actively searching for that content.